Podcasting is a great way to express your creativity and your perspective with the world. And it’s never been easier to get one going. This article will assist you with some ideas to get you started as well as provide some technical insight to help you create a professional podcast.

Pick Your Topic and Title

What is your passion? What is your expertise? In all honesty, the theme of your podcast can be as broad or as narrow as you like. The most important consideration is to pick something that excites you enough to want to keep generating content and not to bite off more than you chew.

If you want to remake an old radio drama, for instance, make sure you are going to have the time, energy, and casting required to see it through to completion. Nothing will aggravate your listeners more than quitting your drama mid-season!

Once you’ve selected your topic, you’ll want to pick a clever name that expresses the personality you plan to bring to it.

Pick Your Format

Now that you’ve decided what you’re going to discuss, you need to plan for how long and with whom you’re going to discuss it. Are you going to interview experts in the field? Talk about your favorite topic all by your lonesome? Get a few friends together to discuss it over drinks?

Again, this is entirely at your discretion, but try to pick a format that will be both entertaining and have some longevity. If it will hold your interest, chances are that there are potential subscribers who will be interested as well.

At this stage, you’ll want to plan the length of your episodes. 15 to 60 minutes is considered the norm here. Make sure you are including your bumpers and commercials in the overall time count of your episode. This doesn’t have to be exact, but each episode should average out to be about the same duration.

You should also decide how often you will be releasing your podcast. This is important. Once you’ve decided, for example, to release your podcast every Wednesday, release it every Wednesday. Your subscribers will expect to see you in their feed at the appointed time and place, be reliable.

Pick Your Script

Whether you plan on a scripted format where you are reading prepared text, or you are going to speak freely, you need to make a plan. This will keep you on track and prevent you from rambling. As time goes on, you may find yourself relying on a script or outline less and less, but at least in the beginning, give yourself something to follow. This is why broadcasted shows seem so professional. The hosts are generally reading prepared remarks off a teleprompter. This is how you bring polish to your podcast.

Pick Some Tunes

Music is a crucial part of most podcasts. Countless articles have been written about musical production techniques, and they are beyond the scope of this story. However, you should keep in mind that a podcast can use music in multiple ways.

Of course, some podcasts are music-focused programs, in which case you are essentially a DJ, perhaps commenting in between cuts but mostly playing tunes. That can include “live in the studio” performances by an artist or band, playing your own original recordings, and playing recordings by other artists.

Many podcasts employ background music to support the spoken word or news clips. You also can make good use of musical interludes between other content. But keep your interludes short or you’ll lose the flow of your podcast. This is where taking a few hours in post-production can come into play. In this way, you can set the levels of your dialogue and your music while you are listening to both. This will make the end result that much more polished and listenable.

Before we leave this subject, we feel it important to remind you that music by other artists is usually copyrighted. Please respect those rights and get permission when needed and pay royalties when required. If you play a recording of a traditional tune that is in the public domain, you don’t have to worry about the rights to the composition, but the artist or record label probably holds the mechanical rights to the recorded performance. There are also services that allow you license music from lesser known artists. This will give you the opportunity to select music that is unique to your show. What could be better than that?

Set Up Your Studio

The folks at PreSonus listen to podcasts at work, at the gym, in traffic on the way to gigs, and we all have the same pet peeve: bad audio.

If your podcast sounds bad, nobody will want to listen to it. The good news is that it is simple to get a great sound for your recorded podcast. It just takes a little practice, a little patience, and a little post-production. And PreSonus makes the tools that will get you through the entire process from the recording to the release.

At the most basic level, all you need to produce a podcast is a computer, recording software with a few key features, a quality microphone, and a good audio interface. The last thing you want is for the quality of your audio to detract from the quality of your content. Following a few simple steps will make your podcast stand out as professional and polished.

Step 1: Selecting Your Computer

The first thing that you must have to set up a podcasting studio in your home is a computer. This can be a Mac® or Windows® PC, so you can continue to use whichever operating system with which you’re most comfortable. Make sure to check is the system requirements for the recording software you’d like to use. If you are purchasing a PreSonus audio interface, Studio One Artist is included for free with your hardware (more on that in a minute). Keep in mind that the “minimum system requirements” published by any accessory hardware or software manufacturer are just that: The bare minimum computer specs that you need to get the bare minimum level of performance.

The better your computer specs are, the better your performance will be. You’ll also want a computer that will grow with you, so invest in the best computer you can afford.

The next thing to consider is the transport protocol your audio interface requires. This is the method of communication your audio interface uses to transfer data to and from your computer. The most popular protocols currently in use are USB 2.0, USB 3.0, USB C, and Thunderbolt. While there are still FireWire products in production, you will find that these are generally compatible with Thunderbolt. If you’re just getting started, PreSonus recommends that you select a newer protocol to provide you with the most longevity from your investment.

Step 2: Selecting an Audio Interface

An audio interface is an essential component in any podcasting studio. Its main function is to convert analog audio to digital audio and vice versa, so you can record to and play back from a computer. But more than just the converter that translates what you are hearing into information your computer can understand, an audio interface is the central hub around which your studio is connected. Your audio interface may also include any or all of the following: microphone preamps, onboard monitoring functions, and even onboard plug-in processing, to name just a few of the features you may find.

PreSonus makes a wide range of audio interfaces that are designed to suit just about any podcast format you have in mind. These interfaces range from small compact devices like the AudioBox USB 96 to a professional 32-channel mixer with integrated recording and DAW control like the StudioLive 32. Let’s go through some of those options and why you would select one over the other depending on how you’d like to record your podcast.

Simultaneous I/O

The first thing you need to decide is how many channels you need to record at the same time. It is critical to note, that this is your input channel count only. You don’t need to include the prerecorded material (opening music, bumpers, etc.) that you will be using. If you are recording an interview format that will include more than one guest, do you want them to share a mic? Or have their own? Either will work, you just need to decide what will work best for your budget and your technical expertise. Shared microphones will require a little more mixing and leveling on the back-end. Individual microphones will require a little more level adjustments and monitoring configuration on the front-end.

Monitoring and Latency

How you listen to yourself while you record is critical to getting a good performance or a natural conversational flow. This is where latency comes into play. Latency is the time it takes for the sound you are generating to come back to your headphones, and there are many things that impact it. (For a deeper dive into Digital Audio Latency, please see this article). What you need to know while selecting an interface is how you will avoid it.

Many audio-interface manufacturers have solved the problem of monitoring latency through a DAW by providing zero-latency or low-latency monitoring solutions onboard their interfaces. One of the easiest solutions is to simply blend the analog input signal with the playback from the computer. The simple analog Mixer knob on the front panel of the PreSonus AudioBox USB 96 and AudioBox iTwo allows you to blend the analog (pre-converter) input signal with the stereo playback stream from the computer.

A similar solution is utilized by the AudioBox iOne, Studio 26, and Studio 68. These interfaces provide a Direct Monitor switch that sums the analog signal with the playback streams, giving you an equal mix of the two.

More advanced interfaces, like the Studio 1810 and Studio 1824 provide an onboard DSP that allows you to create a basic monitor mix. Some interfaces, like the Studio 192 Mobile, and Studio 192, provide a powerful onboard DSP with most of the functions one would find on a digital console. Anyone who has recorded using a PreSonus StudioLive® mixer (or anyone who has tracked with any mixer, for that matter) knows how important it is to be able to record a track while hearing compression and equalization.

The Studio 192 and Studio 192 Mobile provide the same user experience as monitoring through an outboard mixer, without the additional cost, complexity, and cabling that kind of setup entails. These devices are equipped with a powerful onboard DSP that is capable of running 16 instances of the Studio One Fat Channel plug-in, giving you noise gate, expansion, compression, and EQ on every analog input channel.

Of course, the ultimate solution is to have an audio interface that is so fast that you can monitor directly from your DAW and use any plug-in you like. To that end, PreSonus offers the Quantum-series Thunderbolt interfaces. These interfaces offer less than 2 ms of roundtrip latency on most systems, allowing you monitor your audio from the same application to which you’re recording.

Form Factor

We’ve discussed rackmounted and desktop audio interface solutions, but what if controlling everything from software isn’t for you? Maybe you’d feel more comfortable having more control at your fingertips, instead of under your mouse. Many modern mixers offer some level of audio recording ability, but PreSonus StudioLive mixers were designed to work in studio and live environments from their inception.

The StudioLive AR-series mixers are true analog mixers that allow you to record every channel plus the main mix. These mixers are also equipped with a stereo SD recorder, so that you can capture a rehearsal or a field interview without your computer. If you want the power of a digital mixer with the simplicity of an analog one, the StudioLive 16.0.2USB provides the best of both worlds. This compact mixer provides compression and EQ on every channel, plus 12 XMAX preamps.

Loopback

If you are doing a call-in style format where your interviewees will be contacting you via Skype or a similar application, you will need to be able to create what is called a Loopback. This allows you to record the output of one application into another. Several PreSonus USB interfaces provide this feature in their Windows ASIO driver. The Studio 26, Studio 68, Studio 1810, and Studio 1824, as well as all four StudioLive AR-series mixers, support Looping back audio through their driver. Here’s a brief overview:

The windows drivers for the Studio-series and StudioLive AR-series audio interfaces provide two virtual streams that allow you to record the output of an audio application in another application. Loopback can be useful in a variety of situations, but the most relevant to our discussion is recording the audio from a video game, YouTube video, or Skype conversation for a podcast or livestream.

These devices also let you pick the streams on which the loopback audio will be recorded. When Loopback is enabled and “Merge Loopback with 1/2” is selected, the audio from another application will be recorded with the audio source connected to analog inputs 1 and 2 on your interface. This is great for situations where your recording application only provides a single stereo input. But why limit yourself?

Every PreSonus audio interface comes with Studio One Artist, which does not have any limitation on the number of simultaneous inputs you can use while recording. And even if you’re not using a PreSonus interface, Studio One Prime is FREE and you can download it right here.

When Loopback is enabled and “Dedicated Loopback Inputs” is selected, the audio from another application will be recorded on the last pair of driver inputs). This allows you to record your live audio from your microphones separate from the Loopback audio from your software so you can go back and mix the levels later so that they match. If you’re making a professional podcast, this is the option you will want to use.

Because the Studio-series interfaces and StudioLive AR-series mixers are class compliant Core Audio devices, these virtual streams are not available in macOS. However, there are several third-party applications that provide this functionality in macOS.

Step 3: Selecting Your Microphone

As with any audio production, good sound starts with a quality microphone. When considering mic selection for podcasts, you’ll want to pick one that pairs well with your voice. In general, a good condenser mic will give you the best sound quality. However, dynamic microphones for broadcast are well known for their smooth sound. Because a dynamic microphone is not as sensitive as a condenser microphone, it will pick up less extraneous noise (air conditioner, gum smacking, dogs barking, etc.). However, dynamic broadcast microphones are notoriously low output. This means that you must use a mic preamp that will provide enough gain to get your mic signal at a level suitable for recording. The XMAX preamps on the Studio-series and Quantum-series interfaces are ideally suited for this application will provide lots of gain, with very little noise.

Some podcasters find a stereo mic useful for in-person interviews and discussions. Other people prefer two matched mono mics; this allows you to close-mic you and your subject for better separation and less room ambiance. Lavaliere mics are also a great choice. The most important thing is to select a microphone that provides the sound quality you want at a price you can afford.

Step 4: Selecting Your Monitors

If you’re recording a podcast that is basically voice and maybe the odd jingle or two, you can probably do everything you need to do in pre- and post-production using headphones. However, for the most professional solution, especially if you are mixing a multitrack session, we suggest that you mix on nearfield studio monitors and double-check the mix on headphones. That’s because mixing multitrack audio is much more complex and can create a lot more subtle sonic problems, and you can hear things on speakers in a room that your headphones can’t accurately reproduce. Although your audience is mostly going to listen on headphones or earbuds, some may be listening on their car stereo or home sound system, so you want to make sure your podcast sounds great everywhere.

To read more about selecting a personal monitoring solution, please review this article.

To read more about selecting the perfect set of studio monitors for you, please review this article.

Step 5: Selecting Your Audio Software

We’ve already mentioned Studio One a few times and it’s not just because we make it. It’s because Studio One’s single window, drag-and-drop user interface is ideally suited for podcasters. No other recording application allows you quickly drag bumper music from a searchable browser right into your session. Want to add metadata tags to your audio? Upgrade to Studio One Pro and you get everything you need to tag your podcasts before you upload them. And you can upload them to Soundcloud right from within Studio One.

But don’t take our word for it. Try Studio One for FREE here.

Producing Podcasts: Preliminaries

Now that you have a general idea of the elements and tools involved in podcast production, let’s get down to the process of producing a great-sounding podcast.

Audio 101: Gain Staging

As with music production, you have to begin at the beginning, and that means proper gain staging. This critical step will make or break your final recording. PreSonus has put together this brief tutorial to help you through it. We know what you're thinking: I just wanted to make a podcast, I didn't know there would be math involved. But trust us when we say that a little audio engineering expertise will make your podcast stand out amongst the competition broaden your audience reach and revenue potential.

Audio 102: Fix it in the Mix

Live broadcasts have a team of talented engineers and very expensive mixers making sure that the on-air talent sounds their best. You can do the same for yourself in post-production. Once your podcast is recorded, the real work begins. By adding compression and EQ to your recording, you will even out the sonic shape of it and make it sound more professional. The good news is that if it’s mainly you and your cohost’s voices that are being recorded, once you find that perfect sound, you can save your channel strip setting as a preset and just drag and drop it onto your audio in Studio One when you are done.

Studio One comes with a suite of plug-in effects and provides everything you need to clean up your audio and get the best sound, including these amazingly useful plug-ins for podcasting.

  • Dynamics: Channel Strip, Compressor, Expander, Fat Channel, Gate, Limiter, Tricomp
  • Equalizer: Pro EQ
  • Stereo Panner and Imager: Binaural Pan, Dual Pan