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Industry Veteran Carl Jacobson Moves to PreSonus

May 30, 2012

 

Carl Jacobson has joined PreSonus in the newly created position of Director of Business Development and Strategic Marketing. In this role, Jacobson will be responsible for forging strategic business relationships and driving co-marketing initiatives with key music and technology providers.

In former lives, Carl has been Vice President of Marketing for Nimbit, the leading fan-commerce and promotion platform for musicians, and Vice President of Marketing for Cakewalk, providers of music software and hardware. In the 1990s, Carl worked for A&M and New World Records, and launched Soundsbig.com, the Internet’s first online radio broadcasting network.

Recognized early on for playing nice with others (since second grade, actually), Jacobson has been responsible for successful co-marketing campaigns featuring Intel, Microsoft, H-P, Dell, and many others in positioning their products for the music marketplace.

Jacobson is also a regular public speaker on music technology and music business with engagements including SXSW, CMJ Music Marathon, Belfast Music Week, ASCAP “I Create Music Expo,” and NAMM. He has written or contributed to articles for ASCAP’s Playback, Billboard, Hypebot, and Electronic Musician, among others. 

Jacobson’s start date with PreSonus in this new role will be July 2, 2012.