Yusuke Asada

Yusuke Asada Produces a Steady Stream of Pop Hits with Studio One

If the pop songs created by Japanese composer and producer Yusuke Asada seem to burst out of your speakers with a bit of extra energy, there are several good reasons. Asada brings an upbeat, unbridled enthusiasm to crafting his infectious dance tracks, and the talented artists he collaborates with, like Japan’s fast-emerging Yun*chi, have kept his productions at the top of the international charts. Asada’s prolific output and his uncommonly fast production techniques have added to his high-profile success.

Asada credits his adoption of Studio One®, the highly creative and intuitive DAW from PreSonus®, as a major factor in helping him pick up speed in the studio. “When I’m immersed into a project, I use Studio One,” Asada says from his Tokyo-based studios. “Studio One is the only DAW I’ve used that enables me to complete the entire project — composing, producing, mixing, and mastering — all within a single environment.”

The prolific producer discovered Studio One after years spent with other DAWs. When a growing portfolio of composing and production projects made it a necessity for him to move at top speed, the fast and efficient workflow of PreSonus’ Studio One caught his eye — but not before it caught his ear.

“Comparing the sound quality between other DAWs, Studio One just sounds better to me,” notes Asada. “The sound of Studio One is wider and more open. It has a better depth of sound, with greater resolution.”

But Asada cites Studio One’s streamlined workflow and drag-and-drop simplicity as his most essential reasons for being drawn to the platform. “The Song page is laid out so intuitively, with everything right there, easy to see,” he observes. “Pulling up an effect or an instrument is as easy as dragging it into the track, and I can fine-tune it just as quickly. And I can do everything — from the first idea of a song, all the audio, all the instruments, all the way through the entire production and mastering — right in the same window.”

With a massive library of virtual instruments and effects plug-ins, Asada points to Studio One’s integrated, searchable browser as another plus. “I can find any instrument, any plug-in, so quickly. And setting up an instrument track in any other DAW requires creating a track and setting up channel routing — it’s an unnecessary complication. With Studio One, I just drag the instrument into the arrangement, and it’s all there.”

The efficiency of Studio One was essential for his latest production with J-Pad Girls. The animation project required him to assemble vocal tracks recorded around the world by 42 different female singers from multiple cities and multiple sources.

“We’re collaborating with them all using Studio One,” Asada says. “They’re recording in their homes, then sending it back to me to mix. The files are in lots of different formats, from different computer systems and audio programs. A project with a scope like that could get out of hand, but with Studio One it was simple to import all the files and get to work creating a mix. The Studio One workflow is so easy to understand, it feels right. I don’t have to think about it – I can just create.”